About Me

Hi, my name is Matt Reyes. I'm originally from Far West Texas but live in the People's Republic of Austin. After working in ad agencies and a stint in Washington, DC, I started my own company. I also serve as a judge for the SXSW Interactive Awards each year.

My Company

I founded the Department of Influence to create content for the convergent Total Market in the US, specifically focused on millennials. Product I've launched include Longhorn Humor & Latino Humor

Visit now.

My work

Previous clients include: Target, Mars Inc (M&M's, Snickers, Twix), Jack Daniel's, Anheuser Busch (Bud Light, Budweiser), Lowe's, Domino's Pizza, PepsiCo, Jamba Juice, Texas Lottery, Heinz Ketchup, Chevrolet, Cazadores, Dewar's, Sprint, Tecate, Avocados from Mexico.

Notable Mentions

See my features on C-SPAN, Al Jazeera, and more.