Since I’ve been in the District
November 25th, 2009 by Matt No comments »Just wanted to update everyone on the down low (low down, no doubt) on my happenings since I’ve moved to DC:
- Started working with Voto Latino helping out with their marketing/outreach efforts
- Attended my first press conference with Janet Napolitano
- Traveled to San Francisco to attend DreamForce and visited @laura at the Twitter office
- Finally got to visit New York City (get a rope) and attended an interesting event hosted by MTV3. I did get to stay in Times Square, though. Oh, as I was walking to Penn Station, I ran into Carmen, my old coworker (out of all the people in NYC)!

As for the day-to-day living, it’s actually been quite surprising. The neighborhood I live in (Takoma) is very suburban. I got my haircut at a barber shop straight up from the movies. The cape that Calvin (the barber) put on me was an African print. I feel accepted.
The people here are actually quite nice and are always there to lend a helping hand to a Texan.
That’s another thing. People love it when I say I’m from Texas (even though they still have a bitter taste in their mouth).
Aside from the random threats that DC’ers are used to (including a guy shouting how he hated the federal government on the metro all the way home), it’s a sophisticated town.
With that said, I still miss everything in Austin. The food. The friends. And, of course, my family.
I needed this though and I’m enjoying it!
A historical perspective on how to verb yourself
October 15th, 2009 by Matt No comments »If you eat beef, then you’ll relate to this article.
Let me explain. When one sits at the dinner table, we take the time to eat beef and not cow (or pork and not pig).
A little thing called history comes into play. Back in the day, there was a lot of fighting. And, I mean a lot of fighting. Plundering, if you will.
With that, the victor was often left to rewrite history and culture.
Hence, cultures changed based on hierarchies. Forced hierarchies.
Peasants who referred to cow as their meal were just that, peasants. Whereas, people in higher classes such as the French, after they invaded England, were left to eat the same animal with a fancier name: beef (du boeuf).
Want another example?
The Arabs who were in Spain for over 800 years left their mark in politics (alcalde), science (algebra), and manufacturing (alfombra).
Why? Because with every forced takeover of a country, comes forced takeover of a language based on the expertise the victors bring.
The French won food and partying (RSVP, anyone?). The Arabs were nerdy. And, America won just about everything else.
Well, forced takeovers are still there. But, far more powerful are the industries that have the influence. This, in turn, leads to language transformation. Google it.
Here are my tips on how to verb yourself:
- Don’t verb yourself!
- Give people a stake in what you do.
- Be innovative. Coke did it. (In Texas, we ask for a coke. Then, the waitress asks, “What kind?”)
- Don’t verb yourself!
Full disclosure: I don’t eat beef and I still relate to this article.
On the front page of @NYTimes
September 10th, 2009 by Matt No comments »The New York Times did a little experiment last night during President Obama’s speech to Congress regarding health care. Their social media editor, Jennifer Preston, asked followers to reply with their comments via Twitter.
So, I did! And, poof! My comments, selected from a few highlighted tweets, appeared on the front page.
I’m glad they are off to a good start with this sort of bottom-up integration, and more so with their new set of tools announced yesterday.
Podcast: Why all the warfare in marketing?
September 7th, 2009 by Matt No comments »Terms in marketing have a war-like connotation and there are reasons for that:
History
- Pre-rennaissance (Dark Ages)
- Merchant class
- Perceived competition from aristocracy
- Charters were set up for corporations
- Marriage between kings and corporations began a conquest that has not ended
Terms
- Targets (extracts value from the people)
- Forces (sales)
- Revolutions (astroturfing)
- Capture (attention)
- Competition (closed source)
Business is better achieved not by warfare but by diplomatic tactics.



