RSSIt’s the product, stupid!
Mar 18
Business buzz sucks, customer loyalty, experts, innovation, Social Media, sustainability No Comments
This tweet (pardon the diction, but appreciate the sentiment) pretty much sums it up.
Looks like social media douchebags are now just conventional douche bags. </sxswi>
— Cesar Torres (@cesart) March 18, 2009
Reality check: Products and services must realize that social media is just a tool for creating a connection with customers. It is not the end-all, be-all.
My take:
- Your innovative product or service is going to drive sales (and popularity), organically! Social media just corroborates what you do.
- Customer service is key. Hear people out (here’s where social media is a tool - not the tool - to help you achieve this).
- Buzz is not sustainable.
- Offline connections are much stronger than online connections.
- Do not cheat your way to the top; it’s superficial (like advertising).
