This tweet (pardon the diction, but appreciate the sentiment) pretty much sums it up.
Parting SXSWi words from @cesart
Reality check: Products and services must realize that social media is just a tool for creating a connection with customers. It is not the end-all, be-all.
My take:
- Your innovative product or service is going to drive sales (and popularity), organically! Social media just corroborates what you do.
- Customer service is key. Hear people out (here’s where social media is a tool - not the tool - to help you achieve this).
- Buzz is not sustainable.
- Offline connections are much stronger than online connections.
- Do not cheat your way to the top; it’s superficial (like advertising).
