Matt Reyes is an Austin-based hombre who delights himself in advertising, politics, and the arts.


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    Monthly archive August, 2009
    Why cool can't be bought (or faked)

    Why cool can’t be bought (or faked)

    Ever been to a shindig and the popular, Nickelback-lovin’ rock ‘n roller dude walks in and tries to fit in with the cool kids, only to make himself look like a fool because his fashion is about 2 years old and probably got his coach to negotiate his grades? Yeah, that guy. I really don’t...
    Marketing the medium

    Marketing the medium

    One thing that really upsets me is the way marketers view digital media. It really does. I don’t mean to go to negative-town, but I really need to explain it to those who just don’t get it. If Philo T. Farnsworth , the inventor of television, were alive today, he would tell you about all...
    The Hacker Generation

    The Hacker Generation

    In order to understand how we got here, we’ve got to understand where we’ve been. While Generation X was the Slacker Generation, I’ve deemed ours the Hacker Generation Below is a algebraic representation of how the controllers (the elite) beckoned new media capabilities to the masses. Put simply, if all you could do is believe,...
    Get your \m/ up!

    Get your \m/ up!

    Help me create a digital revolution. Use “\m/” in all of your tweets, on facebook, and in your IMs. Hook ‘em.