Matt Reyes is an Austin-based hombre who delights himself in advertising, politics, and the arts.


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    Monthly archive September, 2009
    On the front page of @NYTimes

    On the front page of @NYTimes

    The New York Times did a little experiment last night during President Obama’s speech to Congress regarding health care. Their social media editor, Jennifer Preston, asked followers to reply with their comments via Twitter. So, I did! And, poof!  My comments, selected from a few highlighted tweets, appeared on the front page. I’m glad they...
    Podcast: Why all the warfare in marketing?

    Podcast: Why all the warfare in marketing?

    Terms in marketing have a war-like connotation and there are reasons for that: Click to listen: Why all the warfare in marketing?History Pre-rennaissance (Dark Ages) Merchant class Perceived competition from aristocracy Charters were set up for corporations Marriage between kings and corporations began a conquest that has not ended Terms Targets (extracts value from the...