Archive for September, 2009

On the front page of @NYTimes

September 10th, 2009

The New York Times did a little experiment last night during President Obama’s speech to Congress regarding health care. Their social media editor, Jennifer Preston, asked followers to reply with their comments via Twitter.

So, I did! And, poof!  My comments, selected from a few highlighted tweets, appeared on the front page.

@mattreyes featured on @NYTimes

I’m glad they are off to a good start with this sort of bottom-up integration, and more so with their new set of tools announced yesterday.

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Posted in Fun, New Media

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Podcast: Why all the warfare in marketing?

September 7th, 2009

Terms in marketing have a war-like connotation and there are reasons for that:

Click to listen: Why all the warfare in marketing?

History

  • Pre-rennaissance (Dark Ages)
  • Merchant class
  • Perceived competition from aristocracy
  • Charters were set up for corporations
  • Marriage between kings and corporations began a conquest that has not ended

Terms

  • Targets (extracts value from the people)
  • Forces (sales)
  • Revolutions (astroturfing)
  • Capture (attention)
  • Competition (closed source)

Business is better achieved not by warfare but by diplomatic tactics.

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Posted in Business, Change, Culture, Podcasts

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