Matt Reyes Washington, DC

Archive for September 2009

On the front page of @NYTimes

In Fun, New Media on 10 September 2009 tagged Fun, new york times, Twitter with no comments

The New York Times did a little experiment last night during President Obama’s speech to Congress regarding health care. Their social media editor, Jennifer Preston, asked followers to reply with their comments via Twitter.
So, I did! And, poof!  My comments, selected from a few highlighted tweets, appeared on the front page.

I’m glad they are off [...]

Podcast: Why all the warfare in marketing?

In Business, Change, Culture, Podcasts on 7 September 2009 tagged aristocracy, forces, history, marketing, merchant class, podcast, war with no comments

Terms in marketing have a war-like connotation and there are reasons for that:
Click to listen: Why all the warfare in marketing?
History

Pre-rennaissance (Dark Ages)
Merchant class
Perceived competition from aristocracy
Charters were set up for corporations
Marriage between kings and corporations began a conquest that has not ended

Terms

Targets (extracts value from the people)
Forces (sales)
Revolutions (astroturfing)
Capture (attention)
[...]