Matt Reyes Washington, DC

Podcast: Why all the warfare in marketing?

In Business, Change, Culture, Podcasts on 7 September 2009 tagged aristocracy, forces, history, marketing, merchant class, podcast, war with no comments

Terms in marketing have a war-like connotation and there are reasons for that:

History

• Pre-rennaissance (Dark Ages)
• Merchant class
• Perceived competition from aristocracy
• Charters were set up for corporations
• Marriage between kings and corporations began a conquest that has not ended

Terms

• Targets (extracts value from the people)
• Forces (sales)
• Revolutions (astroturfing)
• Capture (attention)
• Competition (closed source)

Business is better achieved not by warfare but by diplomatic tactics.

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