RSSPodcast: Why all the warfare in marketing?
Sep 07
Business, Change, Culture, Podcasts aristocracy, forces, history, marketing, merchant class, podcast, war No Comments
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Terms in marketing have a war-like connotation and there are reasons for that:
- Pre-rennaissance (Dark Ages)
- Merchant class
- Perceived competition from aristocracy
- Charters were set up for corporations
- Marriage between kings and corporations began a conquest that has not ended
Terms
- Targets (extracts value from the people)
- Forces (sales)
- Revolutions (astroturfing)
- Capture (attention)
- Competition (closed source)
Business is better achieved not by warfare but by diplomatic tactics.
