About Matt
I’m a Texas-born Washington, DC-based marketer, musician, politico, and Longhorn.
I am the founder of the Department of Influence, a new media initiative, and created Twitteros.net.
Well-versed and active in bottom-up media, organizations, and theory, I believe in the marketing philosophies of Douglas Rushkoff and Seth Godin.
As a follower of these principles, I have helped organizations ranging from major brands to cultural arts institutions define their purpose, create authentic word of mouth, and become innovative.
I am a member of the Society for Word of Mouth and have been featured on PR Newswire.
With a deep conviction in the cultural arts, especially in music, I have played percussion in several bands with music from Africa, the Caribbean, Veracruz, and South America.
For more information or consulting, please send an e-mail to the following address:
or me [at] mattreyes DOT com
Brand Experience (by category)
Beverage: Non-Alcoholic
Dr Pepper Snapple Group Portfolio (Hispanic)
- Dr Pepper
- 7UP
- Peñafiel
- Squirt
Beverage: Alcoholic
Anheuser-Busch InBev Portfolio (General Market)
- Budweiser
- Bud Light
- Ziegenbock
- Rolling Rock
Diageo plc Portfolio (Hispanic)
- Crown Royal
Consumer Packaged Goods
The J.M. Smucker Company Portfolio (Hispanic)
- Smucker’s
- JIF
Technology/Mobile
U.S. Cellular (Hispanic)