About Me

Born in a dusty town in Far West Texas (best known for this meme), I’m an Austin-based marketer, musician, politico, and Longhorn.

I am the founder of the Department of Influence and created Twitteros.net.

Well-versed and active in bottom-up media, organizations, and theory, I believe in the marketing philosophies of Douglas Rushkoff and Seth Godin.

As a follower of these principles, I consult organizations ranging from major brands to cultural arts institutions define their purpose, create authentic word of mouth, and become innovative.

I’ve been featured on C-SPAN, Al Jazeera, PR Newswire, Iconoculture, and Minority Business Entrepreneur.

With a deep conviction in the cultural arts, I have played percussion in several bands with music from Africa, the Caribbean, Veracruz, and South America.

For media or speaking engagements, you can e-mail me at the following address:

me [at] mattreyes DOT com

Brand Experience (by category)

Automobile

Chevrolet (Hispanic & General Market)

Beverage: Non-Alcoholic

Dr Pepper Snapple Group Portfolio (Hispanic)