Business

The Rentership Society

The classic American modus operandi: owning a car, a house with a white picket fence, and having 2.5 kids. Renting:…

If you eat beef, then you'll relate to this article. Let me explain. When one sits at the dinner table,…

Terms in marketing have a war-like connotation and there are reasons for that: History Pre-rennaissance (Dark Ages) Merchant class Perceived…

Ever been to a shindig and the popular, Nickelback-lovin' rock 'n roller dude walks in and tries to fit in…

In order to understand how we got here, we've got to understand where we've been. While Generation X was the…

It usually goes like this: X&Y brand is bringing you the latest [insert contest or promotion here] for you to…

FREE (full book) by Chris Anderson

Here are a few examples of false scarcity: Pop music. For as long as radio has been around, there has…

What media and corporations do not seem to figure out is that this is the way it was meant to…

If you're new to this whole bottom-up approach to media & marketing, you're very behind the curve. But, not to…

I'll preface this with a huge gracias to everyone for their support and inspiration. I've been selected to be a…

This tweet (pardon the diction, but appreciate the sentiment) pretty much sums it up. Looks like social media douchebags are…