The Rentership Society The classic American modus operandi: owning a car, a house with a white picket fence, and having 2.5 kids. Renting:… Posted on: January 17, 2011 By: Matt With: 2 Comments
An historical perspective on how to verb yourself If you eat beef, then you'll relate to this article. Let me explain. When one sits at the dinner table,… Posted on: October 15, 2009 By: Matt With: 0 Comments
play pause mute unmute Podcast: Why all the warfare in marketing? Terms in marketing have a war-like connotation and there are reasons for that: History Pre-rennaissance (Dark Ages) Merchant class Perceived… Posted on: September 7, 2009 By: Matt With: 0 Comments
Why cool can’t be bought (or faked) Ever been to a shindig and the popular, Nickelback-lovin' rock 'n roller dude walks in and tries to fit in… Posted on: August 28, 2009 By: Matt With: 0 Comments
The Hacker Generation In order to understand how we got here, we've got to understand where we've been. While Generation X was the… Posted on: August 10, 2009 By: Matt With: 1 Comment
Individualism is an out of touch PR term It usually goes like this: X&Y brand is bringing you the latest [insert contest or promotion here] for you to… Posted on: July 27, 2009 By: Matt With: 0 Comments
Free: The Future of a Radical Price by Chris Anderson FREE (full book) by Chris Anderson Posted on: July 7, 2009 By: Matt With: 0 Comments
What is false scarcity? Here are a few examples of false scarcity: Pop music. For as long as radio has been around, there has… Posted on: July 6, 2009 By: Matt With: 1 Comment
The way it was meant to be… What media and corporations do not seem to figure out is that this is the way it was meant to… Posted on: June 21, 2009 By: Matt With: 0 Comments
Blogs every marketer should follow If you're new to this whole bottom-up approach to media & marketing, you're very behind the curve. But, not to… Posted on: May 26, 2009 By: Matt With: 2 Comments
Hispanics are Social: a PR Newswire Webinar I'll preface this with a huge gracias to everyone for their support and inspiration. I've been selected to be a… Posted on: April 30, 2009 By: Matt With: 0 Comments
It’s the product, stupid! This tweet (pardon the diction, but appreciate the sentiment) pretty much sums it up. Looks like social media douchebags are… Posted on: March 18, 2009 By: Matt With: 0 Comments