Matt Reyes Washington, DC

Business

A historical perspective on how to verb yourself

If you eat beef, then you’ll relate to this article.
Let me explain.  When one sits at the dinner table, we take the time to eat beef and not cow (or pork and not pig).
A little thing called history comes into play.  Back in the day, there was a lot of fighting.  And, I mean a [...]

Podcast: Why all the warfare in marketing?

Terms in marketing have a war-like connotation and there are reasons for that:
Click to listen: Why all the warfare in marketing?
History

Pre-rennaissance (Dark Ages)
Merchant class
Perceived competition from aristocracy
Charters were set up for corporations
Marriage between kings and corporations began a conquest that has not ended

Terms

Targets (extracts value from the people)
Forces (sales)
Revolutions (astroturfing)
Capture (attention)
[...]

Why cool can’t be bought (or faked)

Ever been to a shindig and the popular, Nickelback-lovin’ rock ‘n roller dude walks in and tries to fit in with the cool kids, only to make himself look like a fool because his fashion is about 2 years old and probably got his coach to negotiate his grades?
Yeah, that guy.

I really don’t mean to [...]

The Hacker Generation

In order to understand how we got here, we’ve got to understand where we’ve been.

While Generation X was the Slacker Generation, I’ve deemed ours the Hacker Generation

Below is a algebraic representation of how the controllers (the elite) beckoned new media capabilities to the masses.
Put simply, if all you could do is believe, then the controller [...]

Individualism is an out of touch PR term

It usually goes like this:
X&Y brand is bringing you the latest [insert contest or promotion here] for you to express your individualism and creativity.
I’ve been forced to write this false sense of a term in a press release before, even after I persistently fought against using it, especially because of the demographic.
First introduced by political [...]

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