RSSFree: The Future of a Radical Price by Chris Anderson
Jul 07
Business, Change, Technology chris anderson, free, wired magazine No Comments
What is false scarcity?
Jul 06
Business, Change collaboration, currency, economics, energy, false scarcity, Music, oil 1 Comment
Here are a few examples of false scarcity:
- Pop music. For as long as radio has been around, there has been little to no real distribution of music. Why? Well, radio was (and still is) based on a top-down medium. Crowdsourced services like Last.fm, Pandora, and, to an extent, MySpace, have proved success and have finally found real markets to serve. For proof, check out Last.fm’s blog post of Most Unwanted Scrobbles. Talk about a false scarcity for music.
- Energy. Of course. What is more top-down than the OPEC mafia? I really do not believe how they can set the prices they set for their markets. It seems as if real-time supply and demand are at their fingertips, when it really isn’t. Furthermore, innovation for new sources of energy were stifled throughout much of the 20th century (ahem, car companies, et al.).
- News. I’m not talking about investigative journalism (which can be scarce at times), but the other 90% that occurs in our daily lives.
- Currency. Douglas Rushkoff (when can’t I not quote him in a blog post?), brings up great historical truths about economies of abundance that existed in the mythical “Dark Ages”. It wasn’t until after the Aristocracy gave the merchant-class bourgeoisie titles to industries that currency became scarce…falsely.
There are more (diamonds, transportation, etc.), but thank goodness we have something that helps alleviate this problem left over from the Renaissance. Collaboration will almost always trump any false economic models.
The way it was meant to be…
Jun 21
Business, Change, Technology corporations, economics, false scarcity, innovation, journalism, media, Technology No Comments
What media and corporations do not seem to figure out is that this is the way it was meant to be.
True scarcity. To an economist, the actual economy.
Information was meant to be shared, aggregated, and deciphered amongst the masses. Never before has this happened so easily, so freely, so unfiltered.
To the media, embrace it. You will become again what you once were.
Investigative.
To the corporations, embrace it. Set your products apart so that competition won’t even matter.
Innovation.
The way it was meant to be.
Blogs every marketer should follow
May 26
Business, New Media, Technology blogs, bottom-up media, facebook, New Media, Social Media, Twitter, youtube 2 Comments
If you’re new to this whole bottom-up approach to media & marketing, you’re very behind the curve. But, not to worry, there are plenty of ways to catch up.
Below are my recommended blogs that every marketer should follow:
- Jackie & Ben, authors of Citizen Marketers & Creating Customer Evangelists, also founded the Society for Word of Mouth.
- Media theorist, documentary filmmaker, and author of several books on bottom-up media and how to reclaim what was lost in the Dark Ages (power to the people). His new book, Life, Inc., will be released this summer. His book, Get Back in the Box, changed my life.
- Author and speaker who has called marketers liars and has asked people to join tribes and lead the way in markets. This is truly daily inspiration.
- Brian Solís, founder of FutureWorks, a PR & new media agency, is a thought leader in the new media & technology realm. He and Jess3 created the Conversation Prism, a beautiful graphic charting the social media space.
- Charlene & Josh, authors of the book with the same title, come to us from Forrester Research. They pioneered a new era combining data, research models, and new media.
There are many more, but these should give you a good start. There’s much more to it than just tweeting, facebooking, and YouTubin’. Standards exist. Learn them and live them.
Hispanics are Social: a PR Newswire Webinar
Apr 30
Business, Technology facebook, hispanics, latinos, myspace, Social Media, Twitter No Comments
I’ll preface this with a huge gracias to everyone for their support and inspiration.
I’ve been selected to be a panelist for a webinar focused on Hispanics and social media. Throughout the coming weeks, I’ll be blogging about theories and approaches that everyone should take when entering what we know as social media, but what I like to call bottom-up media.
Stay tuned.
Hispanics are Social! The How, When & Why to Add Social Media Components to Your Marketing Communications Campaign
Wednesday, May 20, 2009
10:00 AM Pacific, 11:00 AM Mountain, 12:00 PM Central, 1:00 PM Eastern
Duration: Approximately 45 minutes
From events to gossip to entertainment, Hispanic culture centers around being social. This nuance has led the community to vastly embrace social networking on the Internet.
Join PR Newswire for this FREE webinar and learn from a panel of experts representing key networks and brands in the online space. This interactive discussion will address how, when and why you should utilize social media to connect with Hispanic audiences.
Moderator:
Bill Gato, Vice President & Co-Founder, Hispanic Digital Network
Panelists:
Cristy Clavijo-Kish, Vice President, Multicultural Markets, PR Newswire
Matt Reyes, Founder, www.twitteros.net – An online community for Latinos who “Tweet”
Manny Miravete, Vice President, U.S. Hispanic Sales & Strategy, MySpace & MySpace Latino
Clara Shih, Author, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff
