Terms in marketing have a war-like connotation and there are reasons for that:
Click to listen: Why all the warfare in marketing?
History
Pre-rennaissance (Dark Ages)
Merchant class
Perceived competition from aristocracy
Charters were set up for corporations
Marriage between kings and corporations began a conquest that has not ended
Terms
Targets (extracts value from the people)
Forces (sales)
Revolutions (astroturfing)
Capture (attention)
[...]
Ever been to a shindig and the popular, Nickelback-lovin’ rock ‘n roller dude walks in and tries to fit in with the cool kids, only to make himself look like a fool because his fashion is about 2 years old and probably got his coach to negotiate his grades?
Yeah, that guy.
I really don’t mean to [...]
One thing that really upsets me is the way marketers view digital media. It really does. I don’t mean to go to negative-town, but I really need to explain it to those who just don’t get it.
If Philo T. Farnsworth , the inventor of television, were alive today, he would tell you about all [...]
In order to understand how we got here, we’ve got to understand where we’ve been.
While Generation X was the Slacker Generation, I’ve deemed ours the Hacker Generation
Below is a algebraic representation of how the controllers (the elite) beckoned new media capabilities to the masses.
Put simply, if all you could do is believe, then the controller [...]
It usually goes like this:
X&Y brand is bringing you the latest [insert contest or promotion here] for you to express your individualism and creativity.
I’ve been forced to write this false sense of a term in a press release before, even after I persistently fought against using it, especially because of the demographic.
First introduced by political [...]
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