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Change

Podcast: Why all the warfare in marketing?

Podcast: Why all the warfare in marketing?

Terms in marketing have a war-like connotation and there are reasons for that: History Pre-rennaissance (Dark Ages) Merchant class Perceived…
Marketing the medium

Marketing the medium

One thing that really upsets me is the way marketers view digital media. It really does. I don't mean to…
The Hacker Generation

The Hacker Generation

In order to understand how we got here, we've got to understand where we've been. While Generation X was the…

What is false scarcity?

Here are a few examples of false scarcity: Pop music.  For as long as radio has been around, there has…

Change is in the aire

No kidding. Change is truly in the air. Much to what everyone is blogging (which I'm about to pick up…