Matt Reyes Washington, DC

Culture

A historical perspective on how to verb yourself

In Business, Culture on 15 October 2009 tagged arabs, beef, boeuf, cow, england, France, language, nouns, pig, plunder, porc, pork, Spain, verbs with no comments

If you eat beef, then you’ll relate to this article.
Let me explain.  When one sits at the dinner table, we take the time to eat beef and not cow (or pork and not pig).
A little thing called history comes into play.  Back in the day, there was a lot of fighting.  And, I mean a [...]

Podcast: Why all the warfare in marketing?

In Business, Change, Culture, Podcasts on 7 September 2009 tagged aristocracy, forces, history, marketing, merchant class, podcast, war with no comments

Terms in marketing have a war-like connotation and there are reasons for that:
Click to listen: Why all the warfare in marketing?
History

Pre-rennaissance (Dark Ages)
Merchant class
Perceived competition from aristocracy
Charters were set up for corporations
Marriage between kings and corporations began a conquest that has not ended

Terms

Targets (extracts value from the people)
Forces (sales)
Revolutions (astroturfing)
Capture (attention)
[...]

Why cool can’t be bought (or faked)

In Business, Change, Culture, Research on 28 August 2009 tagged cool, GM, Southwest Airlines, TPS Reports with no comments

Ever been to a shindig and the popular, Nickelback-lovin’ rock ‘n roller dude walks in and tries to fit in with the cool kids, only to make himself look like a fool because his fashion is about 2 years old and probably got his coach to negotiate his grades?
Yeah, that guy.

I really don’t mean to [...]

Marketing the medium

In Change, Culture, Technology, Television on 19 August 2009 tagged david sarnoff, digital media, marketing, philo farnsworth, radio, Television with no comments

One thing that really upsets me is the way marketers view digital media. It really does. I don’t mean to go to negative-town, but I really need to explain it to those who just don’t get it.
If Philo T. Farnsworth , the inventor of television, were alive today, he would tell you about all [...]

The Hacker Generation

In Business, Change, Culture, Technology on 10 August 2009 tagged gen x, gen y, hacker generation, Millennials, slacker generation with 1 comment

In order to understand how we got here, we’ve got to understand where we’ve been.

While Generation X was the Slacker Generation, I’ve deemed ours the Hacker Generation

Below is a algebraic representation of how the controllers (the elite) beckoned new media capabilities to the masses.
Put simply, if all you could do is believe, then the controller [...]