Let me explain.  When one sits at the dinner table, we take the time to eat beef and not cow (or pork and not pig).

A little thing called history comes into play.  Back in the day, there was a lot of fighting.  And, I mean a lot of fighting.  Plundering, if you will.

With that, the victor was often left to rewrite history and culture.

Hence, cultures changed based on hierarchies.  Forced hierarchies.

Peasants who referred to cow as their meal were just that, peasants.  Whereas, people in higher classes such as the French, after they invaded England, were left to eat the same animal with a fancier name: beef (du boeuf).

Want another example?

The Arabs who were in Spain for over 800 years left their mark in politics (alcalde), science (algebra), and manufacturing (alfombra).

Why? Because with every forced takeover of a country, comes forced takeover of a language based on the expertise the victors bring.

The French won food and partying (RSVP, anyone?).  The Arabs were nerdy.  And, America won just about everything else.

Well, forced takeovers are still there.  But, far more powerful are the industries that have the influence.  This, in turn, leads to language transformation.  Google it.

Here are my tips on how to verb yourself:

1. Don’t verb yourself!
2. Give people a stake in what you do.
3. Be innovative.  Coke did it. (In Texas, we ask for a coke. Then, the waitress asks, “What kind?”)
4. Don’t verb yourself!

Full disclosure: I don’t eat beef and I still relate to this article.

History

• Pre-rennaissance (Dark Ages)
• Merchant class
• Perceived competition from aristocracy
• Charters were set up for corporations
• Marriage between kings and corporations began a conquest that has not ended

Terms

• Targets (extracts value from the people)
• Forces (sales)
• Revolutions (astroturfing)
• Capture (attention)
• Competition (closed source)

Business is better achieved not by warfare but by diplomatic tactics.

Yeah, that guy.

I really don’t mean to sound pretentious, but hear me out.

Southwest Airlines isn’t cool because it bought its way there.  They didn’t pay for a report to tell them “X percent of people enjoy listening to safety rules before a flight in a lighthearted fashion.”  At least I hope they didn’t.

And, being on Twitter and Facebook doesn’t make them cool.  Even if you coached your client on how to effectively use these tools, they could still hopelessly fail.

Why?

Because you can’t buy luv (I sure am giving SWA a lot of attention here, but I’m a huge fan).  Who wants statistics written about what is cool? I’d rather tell my clients how to enable “cool” and then let them figure it out themselves.

Here are some of my tips:

1. Be an owner who knows your industry and is actually passionate about it. Don’t be this guy.
2. Innovation should be your business model. Not the type that comes from reports entirely (not discounting them), but the type that comes from the experts, your employees (yes, even on the assembly line) and your customers.
3. Intuition.  If you know that hurting the environment is bad and your product is a contributor to this problem, then fix it! It’s as simple as that.  Sure, it costs money, but “in the long run” investments are now instantaneous thanks to the tools of transparency online.
4. Design matters.
5. And, lastly, have some fun. Life is too damn short to worry about TPS reports.

And, no, I wasn’t beat up by jocks growing up (in case you’re wondering).

If Philo T. Farnsworth , the inventor of television, were alive today, he would tell you about all of the hell David Sarnoff put him through.

I’ll let you research their story, but the point is, television and radio were made to be biased against interaction or control, whether intentional or not. Television without a remote control created an atmosphere where one would almost forcefully watch through commercial after commercial after commercial.

Unless one had a child (the hacker) at the set at all times to help you change the channel if an advertisement came on (trust me, this was my childhood job), your bottom line was set to unfortunately rely on corporate entertainment.

OK, so what’s done is done.

Interaction occurs. People can now fast-forward through those ads and forget about them entirely.

And, if product placement occurs, there are surely more places to find better entertainment for free (or, for goodness sake, play outside, even an outsider can do this as he/she now has easier access to find other outsiders to go to, let’s say, a renaissance faire).

The point is, I’m upset that marketers think that digital media is for them. It wasn’t set up to be. Sarnoff isn’t alive.

They can be part of the medium.  But, marketing the medium will surely hit the path of least resistance.

While Generation X was the Slacker Generation, I’ve deemed ours the Hacker Generation

Below is a algebraic representation of how the controllers (the elite) beckoned new media capabilities to the masses.

Put simply, if all you could do is believe, then the controller (the God[s]), as it was dogmatically accepted, could only hear about the good, the bad, and the ugly happening below.

Once priests/monks knew how to read, then all the masses could do is listen. And so on…

Social control as a function of media by Douglas Rushkoff

So, now we are at a point where we can (and have) become the programmers.

The Hacker Generation

With open APIs abundant in several applications, this is the new wave of business and entrepreneurship, on a highly localized level.

With a cooperative, collaborative model set to benefit applications and its community, business has changed from a top-down, scarce (closed) model to an bottom-up, open source (abundant) one. And, it benefits the whole.

This doesn’t just apply to online applications, offline hacking can occur too.

My advice to small businesses: allow all of your workers to learn every single part of your business (yes, even your janitors). But, the only way to achieve this is if there is an open incentive for them to do this (you can figure this out on your own). You want all of your employees to care about your organization.

Ideas are abundant, don’t let them be scarce.

X&Y brand is bringing you the latest [insert contest or promotion here] for you to express your individualism and creativity.

I’ve been forced to write this false sense of a term in a press release before, even after I persistently fought against using it, especially because of the demographic.

First introduced by political economist Adam Smith, he argued the economy should be based on greed without much regard “to any overarching scheme of goodness or justice.”

Example of why Adam Smith was wrong

Rushkoff, on the Media Squat, even went so far as to say that Game Theory, and, in particular, the Prisoner’s Dilemma, is a misnomer and has been proven wrong. Human beings, he argues, are set apart by rational thought.

The digital age and its influence on business just goes to show that collaboration trumps this false sense of competition (and scarcity).

Nothing of me is original. I am the combined effort of everybody I’ve ever known. – Chuck Palahniuk

Success is only achieved by the purpose.

• I love data.  I’m a researcher at heart for truth and consequences.
• I love beauty.  Aesthetics matter.

Put those two together and something epic comes out.  There are two blogs I’ve discovered that put these together.

• Cool Infographics
• Transparency from Good Magazine

I’ve actually blogged something about this before using TweetStats.  Be prepared for more.

With titles like:

• Cooking Helped Humans Evolve … With Side Effects
• The Wired Presidency: Can Obama Really Reboot the White House?
• Live Free or Drown: Floating Utopias on the Cheap

You can’t go wrong.

I’ve thankfully been able to travel across the pond at least once in my life.  It was probably the best trip of my life.  Here’s where I went:

• London, England – Beautiful.  Lots of culture and funny people.  Almost got beat up by an old dude who thought I was in the American army.
• Paris, France – I didn’t like it at first (because of the language barrier), but it grew on me.  After learning some French in college, I have an inkling to go back!  Dude in front of the Cathedrale de Notre Dame got mad at me because I was from Texas and I “had too much oil.”
• Madrid, España – I actually didn’t care for it much.  Maybe another trip?
• Sevilla, España (where I spent most of my time, see where I lived below) – My residencia!  So much history and beautiful architecture and people!


View Larger Map

• Lisboa, Portugal – Where they loved to speak English to me (since they do not like anything to do with the Spanish language).
• Barcelona, España – A different part of Spain, but nevertheless cool.  Really chic.  One word:  Gaudí.

But, that was 3 years ago.

Help me decide on where I want to go next!  I’m thinking South America (more specifically, Colombia and Venezuela).

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