Sep 10
MattDigital Fun, new york times, Twitter
The New York Times did a little experiment last night during President Obama’s speech to Congress regarding health care. Their social media editor, Jennifer Preston, asked followers to reply with their comments via Twitter.
So, I did! And, poof! My comments, selected from a few highlighted tweets, appeared on the front page.

I’m glad they are off to a good start with this sort of bottom-up integration, and more so with their new set of tools announced yesterday.
May 26
MattBusiness, Digital, Technology blogs, bottom-up media, Digital, facebook, Social Media, Twitter, youtube
If you’re new to this whole bottom-up approach to media & marketing, you’re very behind the curve. But, not to worry, there are plenty of ways to catch up.
Below are my recommended blogs that every marketer should follow:
Church of the Customer
Douglas Rushkoff
Seth Godin
- Author and speaker who has called marketers liars and has asked people to join tribes and lead the way in markets. This is truly daily inspiration.
PR 2.0
- Brian Solís, founder of FutureWorks, a PR & new media agency, is a thought leader in the new media & technology realm. He and Jess3 created the Conversation Prism, a beautiful graphic charting the social media space.
Groundswell
- Charlene & Josh, authors of the book with the same title, come to us from Forrester Research. They pioneered a new era combining data, research models, and new media.
There are many more, but these should give you a good start. There’s much more to it than just tweeting, facebooking, and YouTubin’. Standards exist. Learn them and live them.