Matt Reyes is an Austin-based hombre who delights himself in advertising, politics, and the arts.


Latest tweet:


    Technology
    Marketing the medium

    Marketing the medium

    One thing that really upsets me is the way marketers view digital media. It really does. I don’t mean to go to negative-town, but I really need to explain it to those who just don’t get it. If Philo T. Farnsworth , the inventor of television, were alive today, he would tell you about all...
    The Hacker Generation

    The Hacker Generation

    In order to understand how we got here, we’ve got to understand where we’ve been. While Generation X was the Slacker Generation, I’ve deemed ours the Hacker Generation Below is a algebraic representation of how the controllers (the elite) beckoned new media capabilities to the masses. Put simply, if all you could do is believe,...

    Individualism is an out of touch PR term

    It usually goes like this: X&Y brand is bringing you the latest [insert contest or promotion here] for you to express your individualism and creativity. I’ve been forced to write this false sense of a term in a press release before, even after I persistently fought against using it, especially because of the demographic. First...

    Free: The Future of a Radical Price by Chris Anderson

    FREE (full book) by Chris Anderson

    The way it was meant to be…

    What media and corporations do not seem to figure out is that this is the way it was meant to be. True scarcity. To an economist, the actual economy. Information was meant to be shared, aggregated, and deciphered amongst the masses. Never before has this happened so easily, so freely, so unfiltered. To the media,...

    Blogs every marketer should follow

    If you’re new to this whole bottom-up approach to media & marketing, you’re very behind the curve.  But, not to worry, there are plenty of ways to catch up. Below are my recommended blogs that every marketer should follow: Church of the Customer Jackie & Ben, authors of Citizen Marketers & Creating Customer Evangelists, also...

    Hispanics are Social: a PR Newswire Webinar

    I’ll preface this with a huge gracias to everyone for their support and inspiration. I’ve been selected to be a panelist for a webinar focused on Hispanics and social media.  Throughout the coming weeks, I’ll be blogging about theories and approaches that everyone should take when entering what we know as social media, but what...

    TV on the iMac, a dream (almost) come true

    For those who have been to my apartment, you see that I use my iMac for two purposes: As a computer As my living room television We are at a convergence point where television will be watched entirely from the computer.  Even though I have cable hooked up to the back of my iMac provided...

    You’ll find “Wired Magazine” atop my toilet

    “Wired Magazine“ Which other magazine can you have that’s written by people just a tad bit smarter than the average population? With titles like: Cooking Helped Humans Evolve … With Side Effects The Wired Presidency: Can Obama Really Reboot the White House? Live Free or Drown: Floating Utopias on the Cheap You can’t go wrong....

    My Twitter Stats

    Above:  most used words on my Twitter feed Below:  stats from TweetStats December was my busiest month of tweets.  Interesting, since I was back home without internet for about a week. Wednesdays and Fridays are my busiest days, on average. I like to tweet in the evening. Lynn (@lcurrie) must feel really lucky. I tweet...

    I hope to own an iPhone when:

    It can record video. More storage space is available. Flash is supported. Live conferencing! MMS is a feature. It can feed me.