The way it was meant to be…

Jun 21

MattBusiness, Change, Technology , , , , , , No Comments

What media and corporations do not seem to figure out is that this is the way it was meant to be.

True scarcity. To an economist, the actual economy.

Information was meant to be shared, aggregated, and deciphered amongst the masses. Never before has this happened so easily, so freely, so unfiltered.

To the media, embrace it.  You will become again what you once were.

Investigative.

To the corporations, embrace it.  Set your products apart so that competition won’t even matter.

Innovation.

The way it was meant to be.

Blogs every marketer should follow

May 26

MattBusiness, New Media, Technology , , , , , , 2 Comments

If you’re new to this whole bottom-up approach to media & marketing, you’re very behind the curve.  But, not to worry, there are plenty of ways to catch up.

Below are my recommended blogs that every marketer should follow:

Church of the Customer

Douglas Rushkoff

Seth Godin

  • Author and speaker who has called marketers liars and has asked people to join tribes and lead the way in markets.  This is truly daily inspiration.

PR 2.0

  • Brian Solís, founder of FutureWorks, a PR & new media agency, is a thought leader in the new media & technology realm.  He and Jess3 created the Conversation Prism, a beautiful graphic charting the social media space.

Groundswell

  • Charlene & Josh, authors of the book with the same title, come to us from Forrester Research.  They pioneered a new era combining data, research models, and new media.

There are many more, but these should give you a good start.  There’s much more to it than just tweeting, facebooking, and YouTubin’.  Standards exist.  Learn them and live them.

Hispanics are Social: a PR Newswire Webinar

Apr 30

MattBusiness, Technology , , , , , No Comments

I’ll preface this with a huge gracias to everyone for their support and inspiration.

I’ve been selected to be a panelist for a webinar focused on Hispanics and social media.  Throughout the coming weeks, I’ll be blogging about theories and approaches that everyone should take when entering what we know as social media, but what I like to call bottom-up media.

Stay tuned.

Hispanics are Social! The How, When & Why to Add Social Media Components to Your Marketing Communications Campaign

Wednesday, May 20, 2009
10:00 AM Pacific, 11:00 AM Mountain, 12:00 PM Central, 1:00 PM Eastern
Duration: Approximately 45 minutes

From events to gossip to entertainment, Hispanic culture centers around being social. This nuance has led the community to vastly embrace social networking on the Internet.

Join PR Newswire for this FREE webinar and learn from a panel of experts representing key networks and brands in the online space. This interactive discussion will address how, when and why you should utilize social media to connect with Hispanic audiences.

Moderator:

Bill Gato, Vice President & Co-Founder, Hispanic Digital Network

Panelists:

Cristy Clavijo-Kish, Vice President, Multicultural Markets, PR Newswire

Matt Reyes, Founder, www.twitteros.net – An online community for Latinos who “Tweet”

Manny Miravete, Vice President, U.S. Hispanic Sales & Strategy, MySpace & MySpace Latino

Clara Shih, Author, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

TV on the iMac, a dream (almost) come true

Mar 27

MattTechnology, Television , , , , , , , 5 Comments

For those who have been to my apartment, you see that I use my iMac for two purposes:

  • As a computer
  • As my living room television

We are at a convergence point where television will be watched entirely from the computer.  Even though I have cable hooked up to the back of my iMac provided to me by the ElGato device, I would love to get rid of that almost-required $100+ digital cable package bill (I really could do without a LAN line).

I hardly watch television to begin with (save watching Keith Olbermann, The Office, 30 Rock, PBS, and the National Geographic Channel), and I can definitely catch these shows on sites like Hulu.com, NBC.com, and PBS.org.

So why do I still have digital cable?

I guess it’s because I like to channel surf on the weekends from the couch.  I can’t do that without having ElGato because then, I would have to navigate from far away (which is hard when you only have a 20″ screen).  Plus, where would I watch TV when I’m in the bedroom?  From my iPod touch (not yet, anyways)?

Here’s the ultimate solution:

  • Buy a projector for every room, throw it up against the wall, and hook it up to a CPU (Mac mini)
  • Get a portable keyboard and mouse/remote to use and switch between TV/internet (and other functions)
  • Kick the cable habit
  • Make MobileTV more avaialble (AT&T has done a great job at this with their Samsung and LG product lines); let’s go iPhone!
  • Sites like Hulu, CurrentTV, et al., should have streaming channels that you can watch from software like FrontRow

I’m sure the overhead I spend every month could be suplemented by me investing in this sort of technology.

Here’s to the future…

You’ll find “Wired Magazine” atop my toilet

Feb 14

MattCulture, Technology , , , , , , No Comments

“Wired Magazine“
Which other magazine can you have that’s written by people just a tad bit smarter than the average population?

wired

With titles like:

You can’t go wrong.

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