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	<title>Matt Reyes</title>
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	<link>http://www.mattreyes.com</link>
	<description>Austin, Texas</description>
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		<title>The Rentership Society</title>
		<link>http://www.mattreyes.com/2011/01/17/the-rentership-society/</link>
		<comments>http://www.mattreyes.com/2011/01/17/the-rentership-society/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 05:00:51 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[car2go]]></category>
		<category><![CDATA[netflix]]></category>
		<category><![CDATA[ownership]]></category>
		<category><![CDATA[renting]]></category>

		<guid isPermaLink="false">http://www.mattreyes.com/?p=593</guid>
		<description><![CDATA[The classic American modus operandi: owning a car, a house with a white picket fence, and having 2.5 kids. Renting: the Anti American Dream (no hyphen intended). Or, is it?  Wired recently published an article asking its readers to abandon ownership for services such as Netflix and now the Kindle Lending Club, where Amazon users can lend their [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Since I&#8217;ve been in the District</title>
		<link>http://www.mattreyes.com/2009/11/25/since-ive-been-in-dc/</link>
		<comments>http://www.mattreyes.com/2009/11/25/since-ive-been-in-dc/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 01:50:34 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[austin]]></category>
		<category><![CDATA[dc]]></category>
		<category><![CDATA[washington]]></category>

		<guid isPermaLink="false">http://www.mattreyes.com/?p=537</guid>
		<description><![CDATA[Just wanted to update everyone on the down low (low down, no doubt) on my happenings since I&#8217;ve moved to DC: Started working with Voto Latino helping out with their marketing/outreach efforts Attended my first press conference with Janet Napolitano Traveled to San Francisco to attend DreamForce and visited @laura at the Twitter office Finally [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>An historical perspective on how to verb yourself</title>
		<link>http://www.mattreyes.com/2009/10/15/an-historical-perspective-on-how-to-verb-yourself/</link>
		<comments>http://www.mattreyes.com/2009/10/15/an-historical-perspective-on-how-to-verb-yourself/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 16:15:13 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[arabs]]></category>
		<category><![CDATA[beef]]></category>
		<category><![CDATA[boeuf]]></category>
		<category><![CDATA[cow]]></category>
		<category><![CDATA[england]]></category>
		<category><![CDATA[France]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[nouns]]></category>
		<category><![CDATA[pig]]></category>
		<category><![CDATA[plunder]]></category>
		<category><![CDATA[porc]]></category>
		<category><![CDATA[pork]]></category>
		<category><![CDATA[Spain]]></category>
		<category><![CDATA[verbs]]></category>

		<guid isPermaLink="false">http://www.mattreyes.com/?p=521</guid>
		<description><![CDATA[If you eat beef, then you&#8217;ll relate to this article. Let me explain.  When one sits at the dinner table, we take the time to eat beef and not cow (or pork and not pig). A little thing called history comes into play.  Back in the day, there was a lot of fighting.  And, I [...]]]></description>
		<wfw:commentRss>http://www.mattreyes.com/2009/10/15/an-historical-perspective-on-how-to-verb-yourself/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>On the front page of @NYTimes</title>
		<link>http://www.mattreyes.com/2009/09/10/on-the-front-page-of-nytimes/</link>
		<comments>http://www.mattreyes.com/2009/09/10/on-the-front-page-of-nytimes/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 00:39:38 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[new york times]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.mattreyes.com/?p=523</guid>
		<description><![CDATA[The New York Times did a little experiment last night during President Obama&#8217;s speech to Congress regarding health care. Their social media editor, Jennifer Preston, asked followers to reply with their comments via Twitter. So, I did! And, poof!  My comments, selected from a few highlighted tweets, appeared on the front page. I&#8217;m glad they [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Podcast: Why all the warfare in marketing?</title>
		<link>http://www.mattreyes.com/2009/09/07/podcast-why-all-the-warfare-in-marketing/</link>
		<comments>http://www.mattreyes.com/2009/09/07/podcast-why-all-the-warfare-in-marketing/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 00:55:34 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[aristocracy]]></category>
		<category><![CDATA[forces]]></category>
		<category><![CDATA[history]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[merchant class]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[war]]></category>

		<guid isPermaLink="false">http://www.mattreyes.com/?p=503</guid>
		<description><![CDATA[Terms in marketing have a war-like connotation and there are reasons for that: History Pre-rennaissance (Dark Ages) Merchant class Perceived competition from aristocracy Charters were set up for corporations Marriage between kings and corporations began a conquest that has not ended Terms Targets (extracts value from the people) Forces (sales) Revolutions (astroturfing) Capture (attention) Competition [...]]]></description>
		<wfw:commentRss>http://www.mattreyes.com/2009/09/07/podcast-why-all-the-warfare-in-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Why cool can&#8217;t be bought (or faked)</title>
		<link>http://www.mattreyes.com/2009/08/28/why-cool-cant-be-bought-or-faked/</link>
		<comments>http://www.mattreyes.com/2009/08/28/why-cool-cant-be-bought-or-faked/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 16:06:23 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[GM]]></category>
		<category><![CDATA[Southwest Airlines]]></category>
		<category><![CDATA[TPS Reports]]></category>

		<guid isPermaLink="false">http://www.mattreyes.com/?p=412</guid>
		<description><![CDATA[Ever been to a shindig and the popular, Nickelback-lovin&#8217; rock &#8216;n roller dude walks in and tries to fit in with the cool kids, only to make himself look like a fool because his fashion is about 2 years old and probably got his coach to negotiate his grades? Yeah, that guy. I really don&#8217;t [...]]]></description>
		<wfw:commentRss>http://www.mattreyes.com/2009/08/28/why-cool-cant-be-bought-or-faked/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing the medium</title>
		<link>http://www.mattreyes.com/2009/08/19/marketing-the-medium/</link>
		<comments>http://www.mattreyes.com/2009/08/19/marketing-the-medium/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 06:06:09 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Change]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[david sarnoff]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[philo farnsworth]]></category>
		<category><![CDATA[radio]]></category>

		<guid isPermaLink="false">http://www.mattreyes.com/?p=487</guid>
		<description><![CDATA[One thing that really upsets me is the way marketers view digital media. It really does. I don&#8217;t mean to go to negative-town, but I really need to explain it to those who just don&#8217;t get it. If Philo T. Farnsworth , the inventor of television, were alive today, he would tell you about all [...]]]></description>
		<wfw:commentRss>http://www.mattreyes.com/2009/08/19/marketing-the-medium/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Hacker Generation</title>
		<link>http://www.mattreyes.com/2009/08/10/the-hacker-generation/</link>
		<comments>http://www.mattreyes.com/2009/08/10/the-hacker-generation/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 01:58:07 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[gen x]]></category>
		<category><![CDATA[gen y]]></category>
		<category><![CDATA[hacker generation]]></category>
		<category><![CDATA[Millennials]]></category>
		<category><![CDATA[slacker generation]]></category>

		<guid isPermaLink="false">http://www.mattreyes.com/?p=474</guid>
		<description><![CDATA[In order to understand how we got here, we&#8217;ve got to understand where we&#8217;ve been. While Generation X was the Slacker Generation, I&#8217;ve deemed ours the Hacker Generation Below is a algebraic representation of how the controllers (the elite) beckoned new media capabilities to the masses. Put simply, if all you could do is believe, [...]]]></description>
		<wfw:commentRss>http://www.mattreyes.com/2009/08/10/the-hacker-generation/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Get your \m/ up!</title>
		<link>http://www.mattreyes.com/2009/08/02/get-your-m-up/</link>
		<comments>http://www.mattreyes.com/2009/08/02/get-your-m-up/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 01:16:12 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mattreyes.com/?p=436</guid>
		<description><![CDATA[Help me create a digital revolution. Use &#8220;\m/&#8221; in all of your tweets, on facebook, and in your IMs. Hook &#8216;em.]]></description>
		<wfw:commentRss>http://www.mattreyes.com/2009/08/02/get-your-m-up/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Individualism is an out of touch PR term</title>
		<link>http://www.mattreyes.com/2009/07/27/individualism-is-an-out-of-touch-pr-term/</link>
		<comments>http://www.mattreyes.com/2009/07/27/individualism-is-an-out-of-touch-pr-term/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 04:38:42 +0000</pubDate>
		<dc:creator>Matt</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Change]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[game theory]]></category>
		<category><![CDATA[individualism]]></category>
		<category><![CDATA[purpose]]></category>

		<guid isPermaLink="false">http://www.mattreyes.com/?p=408</guid>
		<description><![CDATA[It usually goes like this: X&#38;Y brand is bringing you the latest [insert contest or promotion here] for you to express your individualism and creativity. I&#8217;ve been forced to write this false sense of a term in a press release before, even after I persistently fought against using it, especially because of the demographic. First [...]]]></description>
		<wfw:commentRss>http://www.mattreyes.com/2009/07/27/individualism-is-an-out-of-touch-pr-term/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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