Matt Reyes is an Austin-based hombre who delights himself in advertising, politics, and the arts.


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    The Rentership Society

    The Rentership Society

    The classic American modus operandi: owning a car, a house with a white picket fence, and having 2.5 kids. Renting: the Anti American Dream (no hyphen intended). Or, is it?  Wired recently published an article asking its readers to abandon ownership for services such as Netflix and now the Kindle Lending Club, where...
    Latest entries

    Data + Art = Epic

    I’m starting to get more into infographics (“information graphics”) for a couple of reasons: I love data.  I’m a researcher at heart for truth and consequences. I love beauty.  Aesthetics matter. Put those two together and something epic comes out.  There are two blogs I’ve discovered that put these together. Cool Infographics Transparency from Good...

    Blogs every marketer should follow

    If you’re new to this whole bottom-up approach to media & marketing, you’re very behind the curve.  But, not to worry, there are plenty of ways to catch up. Below are my recommended blogs that every marketer should follow: Church of the Customer Jackie & Ben, authors of Citizen Marketers & Creating Customer Evangelists, also...

    Hispanics are Social: a PR Newswire Webinar

    I’ll preface this with a huge gracias to everyone for their support and inspiration. I’ve been selected to be a panelist for a webinar focused on Hispanics and social media.  Throughout the coming weeks, I’ll be blogging about theories and approaches that everyone should take when entering what we know as social media, but what...

    TV on the iMac, a dream (almost) come true

    For those who have been to my apartment, you see that I use my iMac for two purposes: As a computer As my living room television We are at a convergence point where television will be watched entirely from the computer.  Even though I have cable hooked up to the back of my iMac provided...

    It’s the product, stupid!

    This tweet (pardon the diction, but appreciate the sentiment) pretty much sums it up. Reality check:  Products and services must realize that social media is just a tool for creating a connection with customers.  It is not the end-all, be-all. My take: Your innovative product or service is going to drive sales (and popularity), organically! ...

    Mixtape: Viva la France!

    “Le vent nous portera” by Noir Desir “Samba de mon coeur qui bat” by Coralie Clement “Larmes (acoustic)” by Pauline Croze “Ondulé” by Mathieu Boogaerts “La forme et le fond” by Keren Ann Download here or on the image above. Note:  I wasn’t able to add this song, but please buy it online – “C’est...

    You’ll find “Wired Magazine” atop my toilet

    “Wired Magazine“ Which other magazine can you have that’s written by people just a tad bit smarter than the average population? With titles like: Cooking Helped Humans Evolve … With Side Effects The Wired Presidency: Can Obama Really Reboot the White House? Live Free or Drown: Floating Utopias on the Cheap You can’t go wrong....

    My Twitter Stats

    Above:  most used words on my Twitter feed Below:  stats from TweetStats December was my busiest month of tweets.  Interesting, since I was back home without internet for about a week. Wednesdays and Fridays are my busiest days, on average. I like to tweet in the evening. Lynn (@lcurrie) must feel really lucky. I tweet...

    I hope to own an iPhone when:

    It can record video. More storage space is available. Flash is supported. Live conferencing! MMS is a feature. It can feed me.

    Places I’ve been & places I wanna go!

    Image via Wikipedia I’ve thankfully been able to travel across the pond at least once in my life.  It was probably the best trip of my life.  Here’s where I went: London, England – Beautiful.  Lots of culture and funny people.  Almost got beat up by an old dude who thought I was in the...

    America: A new day, a new generation

    Nowhere else on earth will you find what has started today.  Superlative.  I know.  But, a right one indeed. Today means something special to America, not just because of the context of Barack Obama‘s racial background, but because of his philosophy rooted in the 21st century. I even heard from a news reporter that the...

    Change is in the aire

    No kidding. Change is truly in the air. Much to what everyone is blogging (which I’m about to pick up again here, trust me), I’ve been enlightened by my fellow peers and citizens of the world to carry on what began not only as a vote for an ideal that I believed in, but a...