I’ve been selected to be a panelist for a webinar focused on Hispanics and social media.  Throughout the coming weeks, I’ll be blogging about theories and approaches that everyone should take when entering what we know as social media, but what I like to call bottom-up media.

Stay tuned.

Hispanics are Social! The How, When & Why to Add Social Media Components to Your Marketing Communications Campaign

Wednesday, May 20, 2009
10:00 AM Pacific, 11:00 AM Mountain, 12:00 PM Central, 1:00 PM Eastern
Duration: Approximately 45 minutes

From events to gossip to entertainment, Hispanic culture centers around being social. This nuance has led the community to vastly embrace social networking on the Internet.

Join PR Newswire for this FREE webinar and learn from a panel of experts representing key networks and brands in the online space. This interactive discussion will address how, when and why you should utilize social media to connect with Hispanic audiences.

Moderator:

Bill Gato, Vice President & Co-Founder, Hispanic Digital Network

Panelists:

Cristy Clavijo-Kish, Vice President, Multicultural Markets, PR Newswire

Matt Reyes, Founder, www.twitteros.net – An online community for Latinos who “Tweet”

Manny Miravete, Vice President, U.S. Hispanic Sales & Strategy, MySpace & MySpace Latino

Clara Shih, Author, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff