Matt Reyes Washington, DC

Posts Tagged ‘history’

Podcast: Why all the warfare in marketing?

In Business, Change, Culture, Podcasts on 7 September 2009 tagged aristocracy, forces, history, marketing, merchant class, podcast, war with no comments

Terms in marketing have a war-like connotation and there are reasons for that:
Click to listen: Why all the warfare in marketing?
History

Pre-rennaissance (Dark Ages)
Merchant class
Perceived competition from aristocracy
Charters were set up for corporations
Marriage between kings and corporations began a conquest that has not ended

Terms

Targets (extracts value from the people)
Forces (sales)
Revolutions (astroturfing)
Capture (attention)
[...]