Matt Reyeshistory | Matt Reyes http://www.mattreyes.com Austin, Texas Thu, 02 Feb 2012 23:10:39 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Podcast: Why all the warfare in marketing? http://www.mattreyes.com/2009/09/07/podcast-why-all-the-warfare-in-marketing/ http://www.mattreyes.com/2009/09/07/podcast-why-all-the-warfare-in-marketing/#comments Tue, 08 Sep 2009 00:55:34 +0000 Matt http://www.mattreyes.com/?p=503 Terms in marketing have a war-like connotation and there are reasons for that:

Click to listen: Why all the warfare in marketing?
History

  • Pre-rennaissance (Dark Ages)
  • Merchant class
  • Perceived competition from aristocracy
  • Charters were set up for corporations
  • Marriage between kings and corporations began a conquest that has not ended

Terms

  • Targets (extracts value from the people)
  • Forces (sales)
  • Revolutions (astroturfing)
  • Capture (attention)
  • Competition (closed source)

Business is better achieved not by warfare but by diplomatic tactics.

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