True scarcity. To an economist, the actual economy.

Information was meant to be shared, aggregated, and deciphered amongst the masses. Never before has this happened so easily, so freely, so unfiltered.

To the media, embrace it.  You will become again what you once were.

Investigative.

To the corporations, embrace it.  Set your products apart so that competition won’t even matter.

Innovation.

The way it was meant to be.

Parting SXSWi words from @cesart

Reality check:  Products and services must realize that social media is just a tool for creating a connection with customers.  It is not the end-all, be-all.

My take:

• Your innovative product or service is going to drive sales (and popularity), organically!  Social media just corroborates what you do.
• Customer service is key.  Hear people out (here’s where social media is a tool - not the tool - to help you achieve this).
• Buzz is not sustainable.
• Offline connections are much stronger than online connections.
• Do not cheat your way to the top; it’s superficial (like advertising).