Matt Reyes Washington, DC

Posts Tagged ‘marketing’

Podcast: Why all the warfare in marketing?

In Business, Change, Culture, Podcasts on 7 September 2009 tagged aristocracy, forces, history, marketing, merchant class, podcast, war with no comments

Terms in marketing have a war-like connotation and there are reasons for that:
Click to listen: Why all the warfare in marketing?
History

Pre-rennaissance (Dark Ages)
Merchant class
Perceived competition from aristocracy
Charters were set up for corporations
Marriage between kings and corporations began a conquest that has not ended

Terms

Targets (extracts value from the people)
Forces (sales)
Revolutions (astroturfing)
Capture (attention)
[...]

Marketing the medium

In Change, Culture, Technology, Television on 19 August 2009 tagged david sarnoff, digital media, marketing, philo farnsworth, radio, Television with no comments

One thing that really upsets me is the way marketers view digital media. It really does. I don’t mean to go to negative-town, but I really need to explain it to those who just don’t get it.
If Philo T. Farnsworth , the inventor of television, were alive today, he would tell you about all [...]