Matt Reyes is an Austin-based hombre who delights himself in advertising, politics, and the arts.


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    Posts tagged "marketing"
    Podcast: Why all the warfare in marketing?

    Podcast: Why all the warfare in marketing?

    Terms in marketing have a war-like connotation and there are reasons for that: Click to listen: Why all the warfare in marketing?History Pre-rennaissance (Dark Ages) Merchant class Perceived competition from aristocracy Charters were set up for corporations Marriage between kings and corporations began a conquest that has not ended Terms Targets (extracts value from the...
    Marketing the medium

    Marketing the medium

    One thing that really upsets me is the way marketers view digital media. It really does. I don’t mean to go to negative-town, but I really need to explain it to those who just don’t get it. If Philo T. Farnsworth , the inventor of television, were alive today, he would tell you about all...