It’s the product, stupid!

This tweet (pardon the diction, but appreciate the sentiment) pretty much sums it up.

Reality check:  Products and services must realize that social media is just a tool for creating a connection with customers.  It is not the end-all, be-all.

My take:

  • Your innovative product or service is going to drive sales (and popularity), organically!  Social media just corroborates what you do.
  • Customer service is key.  Hear people out (here’s where social media is a tool - not the tool - to help you achieve this).
  • Buzz is not sustainable.
  • Offline connections are much stronger than online connections.
  • Do not cheat your way to the top; it’s superficial (like advertising).