Matt Reyes » sustainability http://www.mattreyes.com Austin, Texas Mon, 26 Jul 2010 02:35:06 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 It’s the product, stupid! http://www.mattreyes.com/2009/03/18/its-the-product-stupid/ http://www.mattreyes.com/2009/03/18/its-the-product-stupid/#comments Wed, 18 Mar 2009 21:43:31 +0000 Matt http://www.mattreyes.com/blog/?p=212 This tweet (pardon the diction, but appreciate the sentiment) pretty much sums it up.

Parting SXSWi words from @cesart

Parting SXSWi words from @cesart

Reality check:  Products and services must realize that social media is just a tool for creating a connection with customers.  It is not the end-all, be-all.

My take:

  • Your innovative product or service is going to drive sales (and popularity), organically!  Social media just corroborates what you do.
  • Customer service is key.  Hear people out (here’s where social media is a tool - not the tool - to help you achieve this).
  • Buzz is not sustainable.
  • Offline connections are much stronger than online connections.
  • Do not cheat your way to the top; it’s superficial (like advertising).

]]> http://www.mattreyes.com/2009/03/18/its-the-product-stupid/feed/ 0