The New York Times did a little experiment last night during President Obama’s speech to Congress regarding health care. Their social media editor, Jennifer Preston, asked followers to reply with their comments via Twitter.
So, I did! And, poof! My comments, selected from a few highlighted tweets, appeared on the front page.
I’m glad they are off to a good start with this sort of bottom-up integration, and more so with their new set of tools announced yesterday.
If you’re new to this whole bottom-up approach to media & marketing, you’re very behind the curve. But, not to worry, there are plenty of ways to catch up.
Below are my recommended blogs that every marketer should follow:
There are many more, but these should give you a good start. There’s much more to it than just tweeting, facebooking, and YouTubin’. Standards exist. Learn them and live them.
I’ll preface this with a huge gracias to everyone for their support and inspiration.
I’ve been selected to be a panelist for a webinar focused on Hispanics and social media. Throughout the coming weeks, I’ll be blogging about theories and approaches that everyone should take when entering what we know as social media, but what I like to call bottom-up media.
Stay tuned.
Hispanics are Social! The How, When & Why to Add Social Media Components to Your Marketing Communications Campaign
Wednesday, May 20, 2009
10:00 AM Pacific, 11:00 AM Mountain, 12:00 PM Central, 1:00 PM Eastern
Duration: Approximately 45 minutes
From events to gossip to entertainment, Hispanic culture centers around being social. This nuance has led the community to vastly embrace social networking on the Internet.
Join PR Newswire for this FREE webinar and learn from a panel of experts representing key networks and brands in the online space. This interactive discussion will address how, when and why you should utilize social media to connect with Hispanic audiences.
Moderator:
Bill Gato, Vice President & Co-Founder, Hispanic Digital Network
Panelists:
Cristy Clavijo-Kish, Vice President, Multicultural Markets, PR Newswire
Matt Reyes, Founder, www.twitteros.net – An online community for Latinos who “Tweet”
Manny Miravete, Vice President, U.S. Hispanic Sales & Strategy, MySpace & MySpace Latino
Clara Shih, Author, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff
Above: most used words on my Twitter feed
Below: stats from TweetStats
December was my busiest month of tweets. Interesting, since I was back home without internet for about a week.
Matt Reyes, founder of the Department of Influence, is a DC-based marketer who enjoys music, design, history, & Texan gravitas. © 2010 Matt Reyes · Proudly powered by WordPress & Green Park 2 by Cordobo.
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