Matt Reyes » Twitter

On the front page of @NYTimes

Matt — Fri, 11 Sep 2009 00:39:38 +0000

The New York Times did a little experiment last night during President Obama’s speech to Congress regarding health care. Their social media editor, Jennifer Preston, asked followers to reply with their comments via Twitter.

So, I did! And, poof! My comments, selected from a few highlighted tweets, appeared on the front page.

I’m glad they are off to a good start with this sort of bottom-up integration, and more so with their new set of tools announced yesterday.

Blogs every marketer should follow

Matt — Wed, 27 May 2009 05:20:52 +0000

If you’re new to this whole bottom-up approach to media & marketing, you’re very behind the curve. But, not to worry, there are plenty of ways to catch up.

Below are my recommended blogs that every marketer should follow:

Church of the Customer

Jackie & Ben, authors of Citizen Marketers & Creating Customer Evangelists, also founded the Society for Word of Mouth.

Douglas Rushkoff

Media theorist, documentary filmmaker, and author of several books on bottom-up media and how to reclaim what was lost in the Dark Ages (power to the people). His new book, Life, Inc., will be released this summer. His book, Get Back in the Box, changed my life.

Seth Godin

Author and speaker who has called marketers liars and has asked people to join tribes and lead the way in markets. This is truly daily inspiration.

PR 2.0

Brian Solís, founder of FutureWorks, a PR & new media agency, is a thought leader in the new media & technology realm. He and Jess3 created the Conversation Prism, a beautiful graphic charting the social media space.

Groundswell

Charlene & Josh, authors of the book with the same title, come to us from Forrester Research. They pioneered a new era combining data, research models, and new media.

There are many more, but these should give you a good start. There’s much more to it than just tweeting, facebooking, and YouTubin’. Standards exist. Learn them and live them.

Hispanics are Social: a PR Newswire Webinar

Matt — Fri, 01 May 2009 03:43:47 +0000

I’ll preface this with a huge gracias to everyone for their support and inspiration.

I’ve been selected to be a panelist for a webinar focused on Hispanics and social media. Throughout the coming weeks, I’ll be blogging about theories and approaches that everyone should take when entering what we know as social media, but what I like to call bottom-up media.

Stay tuned.

Hispanics are Social! The How, When & Why to Add Social Media Components to Your Marketing Communications Campaign

Wednesday, May 20, 2009
10:00 AM Pacific, 11:00 AM Mountain, 12:00 PM Central, 1:00 PM Eastern
Duration: Approximately 45 minutes

From events to gossip to entertainment, Hispanic culture centers around being social. This nuance has led the community to vastly embrace social networking on the Internet.

Join PR Newswire for this FREE webinar and learn from a panel of experts representing key networks and brands in the online space. This interactive discussion will address how, when and why you should utilize social media to connect with Hispanic audiences.

Moderator:

Bill Gato, Vice President & Co-Founder, Hispanic Digital Network

Panelists:

Cristy Clavijo-Kish, Vice President, Multicultural Markets, PR Newswire

Matt Reyes, Founder, www.twitteros.net – An online community for Latinos who “Tweet”

Manny Miravete, Vice President, U.S. Hispanic Sales & Strategy, MySpace & MySpace Latino

Clara Shih, Author, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

My Twitter Stats

Matt — Mon, 09 Feb 2009 02:13:10 +0000

Above: most used words on my Twitter feed

Below: stats from TweetStats

December was my busiest month of tweets. Interesting, since I was back home without internet for about a week.

Wednesdays and Fridays are my busiest days, on average.
I like to tweet in the evening.
Lynn (@lcurrie) must feel really lucky.
I tweet from the web most of the time.